DiMauro
Cleaners goes to extremes for customers
Published May 9, 2008
“You name it,
I can do it,” DiMauro Cleaners owner Joe DiMauro said of what services
his shop provides.
“We do laundry,
dry cleaning, leathers, suedes, alterations, wedding dress preservation
… about the only thing we don’t do is bulk laundry. And if I can’t
figure out how to do it, I’ll find someone who can.”
The St. Edward’s
graduate has been in the business for close to 20 years, and while
he says he doesn’t want to “toot his own horn,” he does say, “I
am the end all be all. I’m the one waiting on you. When you come
into the store, you’re being taken care of by me. There’s no 16-year-old
girl behind the counter. Ninety-nine percent of the time, Joe is
the guy you’re dealing with. I press the shirts, I hand touch everything
and I do 90 percent of the bagging. I’m the owner and the worker.”
DiMauro is one
of the only local cleaners to use undiluted Wetset Maxx, a fairly
expensive cleaning solvent that helps rid clothing of some of the
toughest stains.
“I hand scrub
every collar,” DiMauro said. “I virtually eliminate ring-around-the-collar.
I also rinse shirts five times. If you don’t rinse enough, the cleaning
chemicals might not wash out and the shirt will look grey, dull
and discolored. I make sure the shirts are white and bright.”
One of DiMauro’s
customers, Ed Godic of Bay Village, said after taking his cleaning
to DiMauro, he would never go anywhere else.
“He is absolutely
pristine in his work,” Godic emphatically said. “The work is exact
and done perfectly. The cleaning and pressing are of extreme value.
He’s a great guy and the service is great. I can’t say enough about
him.”
Frank Patterson,
another customer and owner of Ohio Chimney and Masonry, said as
a business owner, he knows everything is about quality.
“He’s like
gold,” Patterson, an Avon Lake resident, said. “I go to Vegas a
lot, and I have nothing but silk shirts and am very particular about
them. When I take the shirts out of my bag after traveling, they
look brand new. There’s no wrinkles.
“Some shirts
that I had prior to going to Joe, he brought the life back into
them. I get years out of them where before I used to have to replace
them every year.”
Mike Hellebrekers,
a financial advisor for Wells Fargo Advisors in Westlake, said he
would never hesitate to send anyone to DiMauro Cleaners.
“He clinched
my business when he called me on a Sunday at home to ask me a question
to make sure he was doing what I wanted.” Hellebrekers, a Rocky
River resident, said. “The way that he treats his customers is first
class.”
The only difference
between two men walking down the street, one looking good and one
looking bad, is the dry cleaner they go to, DiMauro said.
“I go to extremes
for my customers,” he said. “If you want a 99-cent or $1 shirt,
go down the street. But if you want a shirt that’s done right, pants
done perfectly and a suit to look the right way, you come to me.
I’m not the most expensive, but I’m not the cheapest.”
To illustrate
that theme, DiMauro has come up with a new tagline: When convenient
is no longer enough. Many people may take their clothing to a dry
cleaner’s because it is down the street but are continually disappointed
by the quality, DiMauro said. His business may not be the most convenient,
but it is the best in terms of quality, he said.
For more information
on DiMauro Cleaners, 621 Clague Parkway in Bay Village, call (440)
333-2800. Look for pickup and delivery options coming soon!
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