Mark and Jacquie Tolson, of ASAP Fitness, provide a personalized training program to fit individuals’ needs. (West Life photo by Larry Bennet)

ASAP Fitness offers personalized training
for a healthier lifestyle
Published Feb 10, 2010

When most people see ASAP, they think “as soon as possible.” However, for ASAP Fitness, the familiar acronym has a different meaning: Accelerated Sports and Athletic Performance.

“Fitness is a lifestyle, not as soon as possible,” said Mark Tolson, owner of the Rocky River business, which opened about a year ago. “It’s not about quantity; it’s about quality. It’s about being smart with nutrition and being active.”

What sets ASAP Fitness apart from other fitness centers is its personal touch, Tolson said. The studio has clients ranging in age from 12 to 85.

“We develop a personal program that’s tailored to the person’s goals,” he said. “We really try to educate our clients to adopt a healthier lifestyle. And we want them to maintain what they’ve achieved.”

For example, Tolson and the ASAP Fitness staff provide phone and text message coaching a few times a week to give clients encouragement.

“If we look at your food journal and see you’re heading to the vending machine around 2:30 p.m. every day, I might send you a text message around that time that says, ‘Remember to stay away from that vending machine! Did you bring your apple today?’ People really like that.”

During a free, no-obligation consultation, clients receive a complete health and fitness evaluation. This includes a review of health and fitness history, fitness assessments, electronic body fat testing and nutritional information. Clients receive a food journal to document food choices so Tolson can review the content and tailor a nutritional plan specific to that person.

“During the first consultation, we’ll give you basic info that will help you be successful long-term,” Tolson said. “We guarantee that you can take something positive from the consultation. And our clients take that information and use it to educate others. It’s very gratifying.”

ASAP Fitness is a non-membership based facility, meaning there are no monthly membership fees in addition to training sessions. The business offers different package options to fit clients’ schedules and budgets.

Once clients choose a package, they may come into the facility at any time outside their one-hour training to use the cardio equipment. They also receive bottled water, towel service and heart monitors for use at the studio.

“We provide functional training. We show you movement patterns for everyday living,” said Jacquie Tolson, Mark’s wife and a certified personal trainer and beauty therapist. “We show you the proper way to use the equipment and the proper form and technique. The personalized nature makes people feel more comfortable.

ASAP Fitness has three certified trainers besides Mark and Jacquie.

“We strive to be safe, efficient and effective,” Mark said. “Those are our three goals.”

The Tolsons chose the Rocky River location because they were familiar with the community and thought it would be supportive of a personal training facility, Mark said.

“We’ve become members of the Rocky River Chamber of Commerce and want to be involved in the local community,” he said. “The location is also convenient to the highway. People can stop by if they’re coming home from work.”

ASAP Fitness is offering a special in which a new client will receive a free training session. Also, if a new client commits to a package on the day of his or her consultation, he or she will receive a free one-hour massage from Bay Shore Massage in Bay Village.

For more information on ASAP Fitness, 2212 Wooster Road, call (440) 333-LIFT (5438) or visit www.asapfitness.net.

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